With a focus on tonal quality, stability and the traditional Swedish sound.
Something most bagpipers recognise is the amount of time spent tuning the reed. The traditional reed, made out of cane, reacts to moisture and can easily fall out of pitch, forcing you to adjust and re-tune. In 2004, Max set out to find a better, more stable chanter reed solution. What he created was a well balanced reed, made out of hard plastic and carbon fiber. It withstands moisture far better then the organic predecessor, with very little loss of its traditional sound.
The chanter reed can be fine-tuned with a tuning slide in the back of the tube/body, making the pitch change very easy.